Hi. We're the Hatchery

We’re an insights to action agency. We specialize in building compelling brand stories and activating them in the marketplace. We ensure our stories are rooted in deep consumer insights and supported with data and analysis. We’re different because we believe that there shouldn’t be a separate story for the consumer and the shopper, but that the story should consider both states of the same person.

how we think

Firstly, stories matter,
and the consumer’s story trumps all.


The choices out there are seemingly endless. People are now voting with their wallets for the stories they love best. They expect brands to connect to their values faster and more frequently than ever before. And, as technology is integral to all parts of their lives, they will be expecting brands to always behave consistently.

Secondly, brands need to be loved.
And, that love needs to evoke action.
 


We know we need to capture the hearts and minds of consumers to find relevancy. But we need to take it a step further in order to drive business growth – we need to motivate a consumer beyond intent to inspiring them to take action – be it engagement, driving a conversation, and ultimately, conversion.

how we work

VALUES

VALUES

Values are universal, and guide sentiment and behaviour. They define why we matter vs. how we matter.

RELEVANCE

RELEVANCE

People spend very little time thinking or caring about brands. They look for products and messaging that reflect their real world rather than the perception of a perfect life.

RESONANCE

RESONANCE

Brands must become part of a single story experience across multiple platforms, formats or channels.

CAPABILITIES

Brand Identity & Design

Brand Identity & Design

Name Generation

Brand Design & Visual Identity

Style Guide Development

Innovation

Innovation

White Space Identification & Analysis

New Product Ideation & Development

Retail and Category Innovation

Brand Strategy & Planning

Brand Strategy & Planning

Brand Positioning & Value Proposition

Planning & Communication Strategy

Consumer & Category Insights

Social

Social

Content Strategy & Creation

Management & Monitoring

Measurement

Digital & Mobile

Digital & Mobile

Content Strategy & Creation

Digital & Email Campaigns

SEO & Analytics

Shopper Marketing

Shopper Marketing

National & Key Account Programs

Retail activations

Partnerships & Vendor Programs

Consumer Awareness

Consumer Awareness

TV/Video

Print & Out of Home

Content Strategy & Management

Our Experience

We have 35 years of combined client-side and agency experience. Throughout our careers, we have had the good fortune to work with some of best companies and brands in the world.

microsoft logo

xbox logo

arc translations logo

carlaw communications logo

city and expedition logo

Nestle Logo

ferrero logo

coca-cola logo

bacardi logo

social lite vodka logo

Let's connect

Enough about us, let’s talk about you! It would be great to connect and chat.
We would love to hear from you and see what’s up. Send us a note, and we will get the ball rolling.

The Hatchery Marketing Group
+1-416-302-9513
Alicia Liebregts – Managing Partner
alicia.liebregts@thehatcherymg.com