DATA AND INSIGHTS ARE TOOLS.

INSPIRED STRATEGY
IS AN ART FORM.

OUR STORY

Welcome to The Hatchery.

We believe that data and insights can be the muse for beautiful creative. It weaves itself seamlessly into how we think and how we design ideas. Our campaigns are impactful, effective, and drive long-term results.

OUR PROCESS

A method to our madness.

As technology has blended our physical and digital lives, people expect brands to connect to their values faster, and more often, than ever before. Brands need to navigate between the consumer and the connected shopper to drive brand adoration and conversion. Therefore, we build our strategic ideas on three key pillars: Values. Relevance. Resonance.

VALUES

Values are universal, guiding sentiments and patterns of consumer behaviour. They define why we matter, and what drives us to act.

RELEVANCE

People spend very little time thinking about brands. They look for every interaction to reflect their real world rather than a perfect life.

RESONANCE

Brands should be consistent, and campaigns should tell a single story which can be experienced uniquely across multiple platforms, formats and channels.

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Think of us as your brand stewards.

We create and steer your message carefully throughout every touchpoint.

OUR SERVICES

Innovation

The foundation of great innovation is consumer centric design, supported by the right level of data and analysis, and grounded in deep consumer behaviours and truths.

  • Research and Testing

  • White Space Identification and Analysis

  • Brand and Product Development

OUR SERVICES

Strategy

It’s not about how much data you have, it’s about how you use the data you’ve got. We transform information into meaningful, actionable insights. It’s at the core of every campaign we create.

  • Consumer and Shopper Insights

  • Retail and Category Insights

  • Planning and Communication Strategy

OUR SERVICES

Creative & Design

We see design as a business tool. Creative ideas need to meet the brief, with a message that resonates in the appropriate channels. The creative expression of any campaign should tell a story and influence behaviour.

  • Brand and Product Identity

  • Design and Prototyping

  • Integrated Shopper and Consumer Marketing Campaigns

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Copyright 2021 - The Hatchery Marketing Group Inc.