CDHF
How CDHF became a go-to wellness destination
The Canadian Digestive Health Foundation (CDHF) is a leading authority in digestive health, trusted by both the public and healthcare professionals. With the goal of not only becoming the go-to resource for information on digestive disorders, CDHF also aimed to establish itself as the trusted source for dietary and nutritional content and advice. To achieve this, we helped them embark on a rebranding initiative to position themselves as true leaders in the digestive health and wellness space.
Following our branding methodology, we began with an in-depth analysis of CDHF’s current brand state, including key equities, opportunities, and existing perceptions. We also evaluated industry trends and relevant external factors that would influence our rebranding strategy.
From this foundation, we identified a distinct and disruptive creative territory that CDHF could credibly own. With this as our guide,
we created a new brand identity encompassing visual and tonal guidelines, as well as a comprehensive brand style guide to inform
future communications and designs.
We needed to demonstrate how CDHF’s new brand voice, tonality, and visual identity could be impactful across
multiple touchpoints and channels.
The full suite of branding elements included the design of social media assets and experiential campaigns to ensure
consistency and impact with every interaction.
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