Welcome to The Hatchery.
We launched The Hatchery Marketing Group because we believe that data and insights can be the muse for beautiful creative. It weaves itself seamlessly in how we think, and how we build ideas. The results are marketing campaigns that are impactful, and effective. They drive long-term results, and work harder to deliver your business and brand objectives.
There is a method
to our madness.
As technology has blended our physical and digital lives, people expect brands to connect to their values faster, and more often, than ever before. Brands need to navigate the transition between the consumer and the connected shopper in order to drive brand adoration and conversion.
Our methodology helps us stay focused, and build strategic ideas on three key pillars: Values. Relevance. Resonance.
Values are universal, guiding sentiments and patterns of consumer behaviour. They define why we matter, and what drives us to act.
People spend very little time thinking about brands. They look for every interaction to reflect their real world rather than a perfect life.
Brands should be consistent, and campaigns should tell a single story which can be experienced uniquely across multiple platforms, formats and channels.
Think of us as your brand stewards.
The foundation of great innovation is consumer centric design, supported by the right level of data and analysis, and grounded in deep consumer insights and truths.
Research and Testing
White Space Identification and Analysis
Brand and Product Development
It’s not about how much data you have, it’s about how you use the data you’ve got. We are well versed in the art of transforming information into meaningful, actionable insights. It’s at the core of every campaign we create.
Consumer and Shopper Insights
Retail and Category Insights
Planning and Communication Strategy
Creative & Design
We see design as business tool. We oer solutions that satisfy our client’s business objectives by ensuring our creative meets the brief, and that the message resonates in the appropriate channels. The creative expression of ideas should tell a story that the consumer be a part of, and influence their behaviour.
Brand and Product Identity
Design and Prototyping
Integrated Shopper and Consumer Marketing Campaigns