Bringing together health, wellness...and rewards.
Rexall Pharmacies engaged us to help develop the branding for a pilot venture for McKesson Global in Canada. Rexall developed its own proprietary loyalty program – the first of its kind to integrate front of house and pharmacy.
• BRAND STRATEGY & NAMING
• BRAND VISUAL IDENTITY
• DIGITAL AND APP DEVELOPMENT
We identified the creative territory that positioned Rexall as an aid to provide consumers with health solutions that are easily understood and accessible. Be Well’s visual identity came to life through this truth using familiar and recognizable visual iconography: a map pin extends and creates a connected heart icon - it’s simple and easy to identify.
Our branding is rooted in the creative territory, ‘Friendly Wayfinding’ - brought to life in iconography where wellness is a personal journey, and Rexall will help every step of the way.
The brand voice builds trust and reliability with shoppers. Personalized offers in store and on the app or online help make medication management simpler with a direct connection to the Rexall pharmacy.
Point of sale elements help guide shoppers through a simple, informative, and friendly way-finding experience.
The growing consumer need to better manage their health also means Canadians are moving their health and wellness experience to digital or virtual channels. The Be Well brand and visual language works both online and on-site, creating a unified and meaningful experience to empower shoppers to get the best health and wellness at Rexall.