REXALL

Bringing together health, wellness...and rewards.

Rexall Pharmacies engaged us to help brand the launch a pilot venture for McKesson Global in Canada. Rexall developed its own proprietary loyalty program – the first of its kind to integrate front of house and pharmacy.


• BRAND STRATEGY & NAMING
• BRAND VISUAL IDENTITY
• DIGITAL AND APP DEVELOPMENT

Wildlife
Wildlife

We identified the creative territory that identified Rexall as an aid to provide consumers with health solutions that will be easily understood and accessible. Be Well’s visual identity came to life through this truth using familiar and recognizable visual iconography: a map pin extends and creates a connected heart icon - it’s simple and easy to identify.

Architectural Structure
Wooden Hut

Wooden Hut

Our creative territory rooted the branding in Friendly Wayfinding brought to life in iconography where wellness is a personal journey, and Rexall will help every step of the way.

Mellow_Yellow_Top_Table-498.jpg
Mellow_Yellow_Top_Table-498.jpg

The brand voice builds trust and reliability with shoppers. Personalized offers in store and on the app or online help make medication management simpler with a direct connection to the Rexall pharmacy.

Mellow_Yellow_Top_Table-498.jpg
Mellow_Yellow_Top_Table-498.jpg

Point of sale elements help guide shoppers through a simple, informative, and friendly way-finding experience.

Mellow_Yellow_Top_Table-498.jpg

A growing consumer need to better manage their health, also sees Canadians moving their health and wellness experience to more digital or virtual channels. The Be Well brand and visual language works both online and on-site, creating a unified and meaningful experience to empower shoppers to get the best health and wellness at Rexall.

ALL

PRODUCT INNOVATION
& BRANDING

SHOPPER
MARKETING

DIGITAL

LIKE WHAT YOU SEE?

START A PROJECT.

SEE YOURSELF HERE?

JOIN US.

  • LinkedIn
  • Instagram

Copyright 2021 - The Hatchery Marketing Group