DARE BEAR PAWS
Deliciously creative snacking rituals
2020 represented a year of significant change with shoppers and consumers alike. As a result, Bear Paws – traditionally an established “at-school” lunchbox staple – needed to reposition itself as a relevant choice for the at-home snacking occasion.
• DIGITAL DESIGN
• SOCIAL DESIGN
Bear Paws have always been met with surprise and delight in the lunch box. Yet with families at home in early 2020, sales were slumping.
We created engaging, memorable and ownable rituals that were shareable. The rituals needed to be kid-friendly snacks that showcased the versatility of the Bear Paws portfolio and the unique product attributes.
Each ritual was unique with a consistent brand approach that bound them together. The campaign created a renewed excitement for the brand and invited shoppers to rethink this school-time snack and imagine new and fresh usages for at-home fun.