BEACON TALENT GROUP

Find the people who will move you forward.

Beacon Talent Group was a new player in the executive recruitment industry, yet the principals were not. They envisioned their new company as powerful, professional, and sophisticated and tasked us to bring their vision to life through their branding and identity.


• STRATEGY
• BRANDING
• DESIGN
• WEB DESIGN

Wildlife
Wildlife

By defining the brand first, we created a strategic map that would serve as a checklist for all the company’s future marketing efforts. What emerged was a clear brand story and voice.

Architectural Structure
Wooden Hut

We came up with the name “beacon” because it evokes a sense of reliability, possibility and direction. It would position the recruitment agency as a guiding light to success.

Wooden Hut

The identity design process was an exploration in iconography to bring the beacon definition to life.

Mellow_Yellow_Top_Table-498.jpg
Mellow_Yellow_Top_Table-498.jpg

The creative expression is bold yet simple. The Beacon branding reflects the partners’ experience, knowledge, and positions them as a trusted boutique search firm focused on aligning the needs and interests of their clients and candidates.

Mellow_Yellow_Top_Table-498.jpg
Mellow_Yellow_Top_Table-498.jpg

ALL

PRODUCT INNOVATION
& BRANDING

SHOPPER
MARKETING

DIGITAL

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