MAPLE LEAF NATURAL TOP DOGS
Guilt-free. Naturally Delicious.
Summer represents the most important time of year for Maple Leaf’s wieners and sausage business, and is a must-win timeframe in order to meet their annual objectives. In order to do so, the brand needed to drive awareness of its new “all-natural” brand renovation, and incentivize parents to trade up to Maple Leaf Natural Top Dogs.
• SHOPPER MARKETING
• INTEGRATED CAMPAIGN
• DIGITAL & SOCIAL
Our creative motivated purchase and ensured parents could feel liberated now that they could buy hot dogs without the guilt. We made parents feel good and proud about buying Maple Leaf Natural Top Dogs, and serving them more often.
We drove in-store awareness of its new “all-natural” brand renovation, and incentivized parents to trade up to Maple Leaf Natural Top Dogs. Our integrated program was supported with social posts, email blasts, in-store POS and a dedicated promotional microsite.
This shopper program was the best performing DRV (Digital Receipt Verification) program in Maple Leaf Foods history. Maple Leaf Natural Top Dogs experienced accelerating support and sales velocity growth by +47% over the peak summer season.