SCHNEIDERS ADULT SNACK KITS
The perfect anytime snack indulgence.
Not every snacking occasion is the same. Some are moments of indulgence and escape, while others are convenient pick-me-up protein hits that fit into our daily routines. The Schneiders’ snack portfolio has multiple formats that fit within our consumers’ busy lifestyles in convenient packaging to take with them while they move through their day.
• SHOPPER MARKETING
• DIGITAL PROGRAMMATIC ADVERTISING
The launch of new Schneiders Adult and Protein snack kits, with their carefully selected indulgent ingredients, would establish JMS as a premium player in the adult snacking category.
We were tasked with how to drive mass awareness of JMS snack kits and deliver a compelling shopper offer to encourage trial and repeat.
We focused on current Schneiders cross-category consumers with a BOGO offer to drive and trial, and with in-store creative to increase awareness. Retail specific POS sets were curated and distributed to ensure specific SKU availability was accurate to what was on shelf.
Retail specific POS sets were curated and distributed to ensure specific SKU availability was accurate to what was on shelf.
Our integrated campaign also leveraged out-of-store support through rebate apps with strong targeted offers, social coverage and Programmatic ads. An in-store incentive drove trial and provided the right mix to build stronger ROI and increased shopper conversion.